T-shirts? Trousers? Hats? Oh my! With so many various kinds of clothing available, a business start-up or even a corporation thinking about its next marketing campaign could find it difficult choosing what promotional and personalised clothing would be suitable to represent their business.
If you are in the mood for different things – or perhaps your company offers something a little different itself – then think about the hoodie… Custom printed and personalised hoodies curently have many great uses in the wider world, such as:
Higher education – Hoodies have become popular with students of colleges and universities, branded making use of their institute’s colours and logo. A university society or business selling to students may want to consider a personalised hoodie for his or her own purposes, either for their team/staff to wear or to sell to their customers.
Exercise – Some people prefer to exercise in hoodies, particularly in winter or in colder climates where a t-shirt is simply insufficient. Gyms and personal trainers might do well in providing branded hoodies to their clients, for them to wear both in and out of training.
Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies within their merchandising efforts. Therefore, it could make sense for a company in the music industry to get in on the act. Perhaps a drum retailer or perhaps a record store should consider selling their very own promotional hoodies?
Since they have grown to be popular only a few short years ago, hoodies have represented defiance, non-conformity and generally ways to stick out from the crowd and away from the norm. While they might not suit all business and ventures, a personalised hoodie may be the perfect choice for a small business that itself offers something that is clearly a little bit different.
Unfortunately, however, it must be noted that in some countries and cultures, the hoodie is frowned upon and associated with negative connotations. The hoodie provides anonymity of the individual, meaning that someone with criminal intent may wear them to conceal their identities from police, security staff and CCTV cameras. With this thought, it should be remembered that personalised hoodies are just appropriate using situations and circumstances and could not be at all appropriate when worn using places. Then again, feel free to use this in your favor: a hoodie may be perfect for a guerrilla advertising campaign or during an outrageous, over-the-top publicity stunt.
