How can your small businesses connect with small business customers in the most effective way? You must establish a strong web presence. 

In this article, we review some proven methods you can tap into as a means of extending your online presence. 

Create a professional website

If you’re running a business, you should have a website. If you have yet to develop one, you can find some great ready-made templates online or can hire someone to create something for you. You will require a domain name. Fortunately, lots of businesses offer domain names, and the majority are not too expensive.

You do not necessarily need a domain name that corresponds to your business name. Use keywords that describe your company instead. Consider the keywords that customers might use to find a company like yours.

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Make use of social media to draw in and keep customers

In the US, social media is frequently utilized.

Select the social media channels that your target market uses the most rather than concentrating on all of them. However, even if you don’t plan to use a certain social networking platform, you should still sign up for all of the available options to prevent someone else from using your name.

Make a store online

If you want to sell products online, you’ll need an e-commerce solution. Here, you have a few options. By hard coding a few e-commerce features into your website, you can construct an e-commerce platform. You can also sign up for a cloud-based service like BigCommerce or Shopify.

You can also choose to launch a store on one (or more) of the significant online merchants, such as Etsy, Amazon, Walmart, or eBay.

You are not obligated to choose just one of these options. You may, for instance, market and sell your own solution both online and offline.

An important point: Your website and online store must be responsive because many people browse and shop on their mobile devices.

Draw clients to your new online business

Building an online store alone won’t be sufficient. To improve website traffic and public awareness of your company, you must implement an efficient marketing strategy. That can be done in a number of ways, all of which are essential for creating an online presence.

Let’s look at a few of them.

• Make use of search engine optimization to enhance website traffic: It’s essential to optimize your website for search engines so that clients may find you there. Search engine optimization is a component of search engine marketing (SEO). To make your company more search engine-friendly, find out which keywords are most popular for what it does using Google’s Keyword Planner tool. It is advantageous to use such keywords in the content of your website, particularly in headlines, subheadlines, and captions.
• Verify your inclusion in all pertinent internet directories: In order to find the products and services they need, consumers increasingly turn to online business directories, which are essentially lists of businesses (imagine the internet Yellow Pages). To get started, claim your free listing on Google My Business. Even though your business may have a listing, if you haven’t “claimed” it, it’s probably erroneous or lacking important information. Create listings utilizing the data from your Google My Business account on multiple search directories and neighbourhood maps.
• Online reviews can boost sales: Make sure you sign up for your listing on online review and rating websites. Many clients “discover” new businesses by investigating competing companies. Regardless of whether a review is positive or bad, it is imperative that you take the time to reply to it. Customers will have more faith in your ability to offer superior customer service if they see you actively responding to ALL feedback.