This is the third in the four short article series by Jeffrey Dobkin on producing efficient direct mail marketing and advertising campaigns with post cards. The initially post listed five objectives and targets of your direct mail post card campaign. The second post on post card marketing highlights 5 ways to build your postcard campaign to make your phone ring with maximum response.

This write-up continues with 7 much more new ways to enhance response from mailing post cards.

1. When you offer you a Totally free booklet in your post card, make sure Your Booklet Title Great.

The booklet title is exactly where “superior” just is not fantastic sufficient. Your booklet titles need to have to be spectacular. “12 Strategies to Reduce Your Insurance Premiums.” “How to Cease Postkarten kaufen by Friday!” “10 Items to Verify ahead of Calling a Tow Truck.” Make certain your booklet title – way beyond a shadow of a doubt – will drive each reader to call.

2. Mail Regularly

Though a single postcard can surely hold it is own with a hot headlines, crafty copywriting, tight transitions, and irresistible presents, postcards campaigns – like most other direct mail advertising campaigns – work most effective when you mail with frequency and regularity. Take into consideration a five or 6 postcard campaign to stay in major of mind awareness of your finest prospects and shoppers, or to make loyalty and exposure for your self by way of several brand impressions. Price? Just $three for 6 cards. For a longer sales campaign more than time or for solutions with a lengthy sales cycle, continue mailing with regularity. Even if you mail postcards every two weeks, the expense of this direct mail post card campaign is just $13 (26 x $.50) for an complete year.

When mailing a sequence of postcards, spot the sequence number on each and every card to let readers know every single card is an integral aspect of a full postcard promoting campaign. Print “Postcard Series, Card Number 5 of 20” or what ever the card number. If you don’t know how quite a few postcards will be in the promoting campaign, just say “Postcard Series, Card Number so and so”. This adds credibility to your firm and your direct mail advertising and marketing campaign. It lets readers know you’re not single shot in the dark or a 1 trick pony.

three. Postcards are affordable to mail and are delivered quickly.

Postcards get a particular rate from the post workplace. And considering that they are quick to manage you can get a mailshop to address your card, image the barcode automatically and mail first class – and the postage savings will typically cover the expense for the mailing residence to do all the function: the ink jetting addressing, sort in zip sequence, and mail. Even with a mailhouse doing the function, your postcard campaign will nevertheless be more affordable than mailing postcards bulk mail. The cost for the mailshop is offset by the savings in postage. Delivery will be more quickly too – your postcards will arrive in just a day or two.

4. Mail to a Great Mailing List.

By specifying the ideal mailing list there is no wasted expense. Your ad is precisely targeted and delivered only to the tightly qualify recipients on your direct mail mailing list. With the right selection of a direct mailing list, you can mail to only the most hugely certified prospects, or past and/or existing buyers.

With a hand-chosen mailing list, virtually one hundred% of your postcards reach your finest targets in your advertising campaign. The superior your mailing list, the superior your response – the far more your telephone will ring. A resource for how to tightly specify your mailing lists can be located in the book, “How To Industry a Solution for Under $500!”.

You are only as fantastic as your mailing list – make positive you invest further time in acquiring a terrific direct mail mailing list. It really is impossible to commit too substantially time investigating which mailing list is the very best list to test and mail.

five. The size of your postcard campaign

How several postcards do you mail? Here’s what to mail in your postcard advertising campaign: Micro enterprise? Mail postcards to your major 1,000 prospects, and your top 200 clients. Midsized organization? Mail postcards to your leading ten,000 prospects, top rated 2,000 buyers. Massive enterprise? Just place a couple of far more zeros behind these numbers. BTW, when you create and style postcards for clientele, use oversize postcards that are 5-1/two” x 8-1/2″ – they jump out from the rest of the pack of mail.

six. Yes, you can reuse the similar post cards.

Suppose you build ten post cards, and you have a heavy mailing schedule – like you mail each two weeks. To complete this direct mail marketing campaign it would take you nearly half a year. Though you know your postcards by heart and are possibly sick of seeing most of them so quite a few instances through the writing, editing and style course of action, your prospects got them and glanced at them in a heartbeat prior to they named you, then tossed them out or filed them away. They will not bear in mind them. Really feel free of charge to repeat the cycle starting with card a single.

Greater news: if consumers recall one particular or two of the postcards – this suggests you received excellent recognition and brand retention. Congratulate your self. Excellent job. OK, party’s more than, now get back to work. Continue mailing the rest of your post cards, or produce new ones.